Credit Union grows relationship with HTMA by launching a new product to increase member engagement and deepen relationships

 

ANN ARBOR, Mich. (June 1, 2021)- West Community Credit Union, based in O’Fallon, Mo., announced today that it is expanding its relationship with HT Mobile Apps (HTMA), to offer the company’s digital solution Hip Pocket™ in addition to Plinqit.

Hip Pocket is a platform that engages mobile and website visitors by using social influence and personalized consultation to help people determine whether they may save money refinancing their mortgage. Hip Pocket can help members save money by comparing their current mortgage rate to individual peer rates. Members may then discuss, with West Community Credit Union’s mortgage team, options that may improve their financial status. This digital comparison tool not only determines prospective savings but also assists both the member and credit union in developing a meaningful discussion of mortgage goals and financing options.

“Launching Hip Pocket is a logical next step in our relationship with HT Mobile Apps,” said Jason Peach, president, and chief executive officer of West Community Credit Union. “Hip Pocket allows us to support our members when they are making important decisions. We can help members to see how their current home loan compares to others and if we can find a better rate or term that fits their budget.” 

“Hip Pocket provides credit unions with an opportunity to connect with their members in a more personal way that may help these members secure a better loan and make informed sound financial decisions,” said Kathleen Craig, founder and chief executive officer of HTMA. “The Hip Pocket digital solution is key a differentiator and competitive edge, giving financial institutions insights about their members or customers while increasing engagement and retention.”

 

About HTMA
Michigan-based HTMA is an innovative FinTech company serving banks and credit unions across the country to easily and cost-effectively introduce new services for attracting and retaining customers. HTMA offerings include Banker Jr., Member Jr., Hip Pocket, and Plinqit, the first savings app of its kind that pays users for engaging with content through its patented Build Skills™. For more information, visit www.htmobileapps.com.

About West Community Credit Union
West Community Credit Union is a full-service, not-for-profit financial cooperative serving more than 26,000 members and businesses in St. Louis County, St. Charles County, and Boone County. The credit union has offices in O’Fallon, Brentwood, Kirkwood, Lake Saint Louis, Florissant, and Columbia, Mo. West Community is committed to enriching members’ lives, helping their communities thrive, and providing a rewarding work experience. In 2018, West Community Credit Union was awarded the Midwest Excellence Institute (MEI) Missouri Quality Award designed to honor exemplary organizations for their achievements in performance excellence. For more information on West Community Credit Union visit

www.westcommunitycu.org.