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Blog

Home » Blog
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By Kathleen Craig
In Articles, Blog, Business, Marketing, News, Uncategorized
Posted October 26, 2020

How Financial Marketers Can Punch Back at ‘Consumer-Friendly’ Neobanks

The attractive offers that challenger financial brands use to entice consumers can’t be maintained when they entail unsustainable costs. The answer isn’t a full-frontal assault, but a [...]

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By HT Mobile
In Articles, Blog, Business, Case Study, Interviews, Marketing, News, Uncategorized
Posted October 5, 2020

How Financial Institutions Can Help People Gain Economic Peace of Mind

The pandemic and the slump that followed loaded fresh money worries on top of those already troubling Americans. Research from Raddon suggests steps banks and credit unions can take, as [...]

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By HT Mobile
In Articles, Blog, Business, News, Uncategorized
Posted August 25, 2020

IC Federal Credit Union Partners With HT Mobile Apps to Launch Building Bankers App

ANN ARBOR, Mich.–(BUSINESS WIRE)–IC Federal Credit Union announced today that it has partnered with HT Mobile Apps (HTMA) to offer Building Bankers, a free, educational mobile [...]

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By HT Mobile
In Articles, Blog, Business, Interviews, News, Uncategorized
Posted August 7, 2020

Bankadelic: The colorful side of finance with Kathleen Craig

We’re all taught to read and write. But how many people know how to read the numbers? Financial services organizations can’t afford to take financial literacy for granted—not now—but they also [...]

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By HT Mobile
In Articles, Blog, Business, Marketing, News, Uncategorized
Posted August 3, 2020

Plinqit Users at ChoiceOne Bank Save More Than $500,000

ANN ARBOR, Mich.–(BUSINESS WIRE)–Sparta, Mich.-based ChoiceOne Bank has helped customers save more than $500,000 with Plinqit, the only savings app of its kind that pays users for [...]

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By HT Mobile
In Articles, Blog, Business, Frontpage, Marketing, News, Press, Uncategorized
Posted July 17, 2020

Kathleen Craig’s latest Forbes article, Data: The Key To Unlocking A Personalized Digital Experience

CEO and Founder of Plinqit, the only savings app of its kind that pays users for learning about finance and savings. Two-thirds of consumers say they are “very satisfied” with their [...]

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By HT Mobile
In Articles, Blog, Business, Marketing, News, Uncategorized
Posted June 24, 2020

1871, BMO Bank Announce WMN-FINtech Accelerator’s Inaugural Class

On Wednesday, WMN-FINtech announced the five startups it accepted into the 13-week program. Experts from 1871 and BMO will coach startups on how to conduct enterprise sales, manage vendors, meet [...]

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By HT Mobile
In Articles, Blog, Business, Marketing, News, Uncategorized
Posted June 24, 2020

Meet the 5 startups in 1871’s first women-focused BMO Harris Bank accelerator

  A savings app and financial literacy business are among the five startups participating in the 1871 and BMO Harris Bank accelerator this summer, which for the first time is completely [...]

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By HT Mobile
In Articles, Blog, Business, Marketing, News, Uncategorized
Posted June 9, 2020

First Bank Expands Digital Offerings with Kids Cash and Plinqit

ANN ARBOR, Mich.–(BUSINESS WIRE)–First Bank announced today that it has partnered with HT Mobile Apps (HTMA) to offer Kids Cash, a free mobile application designed to educate children [...]

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By Kathleen Craig
In Articles, Blog, Business, Marketing, News, Uncategorized
Posted May 13, 2020

Partnering For Innovation by Forbes Councils Member Kathleen Craig

Partnering For Innovation: Selecting Your Fintech And Maintaining The Partnership   What in recent years has been used as a term to define alternative lenders, and direct-to-consumer [...]

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Recent Posts
  • Kathleen Craig Featured in Forbes: Find the Right CPA for You or Your Business with These 15 Pro Tips
    October 28, 2020
  • How Financial Marketers Can Punch Back at ‘Consumer-Friendly’ Neobanks
    October 26, 2020
  • HT Mobile Apps Join ICBA to Better Serve the Community Banking Industry
    October 21, 2020
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