News

The Path to Customer Loyalty Combining Savings Apps, Financial Education and Rewards By Kathleen Craig, HTMA Founder & CEO Innovation is increasingly driving consumers to switch financial [...]

Michigan bank taps Plinqit to help attract new customers and build existing customers’ savings   ANN ARBOR, Mich., August 1, 2019 – Brooklyn, Mich.-based Bank Michigan announced today that it has [...]

First Arkansas Bank & Trust sees greater engagement, deems Plinqit as “savings tool of choice” among customers   ANN ARBOR, Mich., July 22, 2019 – Plinqit, a brandable, savings app and the [...]

7/18/19, DALLAS, TX—SWACU is excited to announce the launch of Ace Jr’s Savings Club a free financial education mobile application for children and the grown-ups in their lives.  Ace Jr is [...]

Combining Savings Apps, Financial Education and Rewards. Innovation is increasingly driving consumers to switch financial institutions. In fact, research from Resonate revealed that there are 5.6 [...]

The Challenge: A long-standing client of HT Mobile Apps (HTMA), creator of Plinqit, FAB&T was offering the company’s Banker Jr. application, a savings tool and educational platform for [...]

With competition for deposits heating up, many small and medium-sized banks are turning to technology to give them an edge. First Arkansas & Trust, for example, is using Plinqit, a [...]

The Challenge: ChoiceOne Bank’s primary challenge was revenue optimization – acquiring low-cost deposits, writing good loans and creating long-lasting relationships, all with the goal to build [...]

ChoiceOne Bank experiences strong engagement within first year of launching new savings app   ANN ARBOR, Mich., May 13, 2019 – Plinqit, a brandable, savings app and the only savings tool that [...]

Can this app help small banks attract millennial savers? By Will Hernandez As the biggest banks have gone to great lengths to capture young customers, including sometimes creating separate, [...]