Marketing

With competition for deposits heating up, many small and medium-sized banks are turning to technology to give them an edge. First Arkansas & Trust, for example, is using Plinqit, a [...]

The Challenge: ChoiceOne Bank’s primary challenge was revenue optimization – acquiring low-cost deposits, writing good loans and creating long-lasting relationships, all with the goal to build [...]

ChoiceOne Bank experiences strong engagement within first year of launching new savings app   ANN ARBOR, Mich., May 13, 2019 – Plinqit, a brandable, savings app and the only savings tool that [...]

Check our recent webinar where Youth Savings Club and Life Cycle Marketing expert Crystal Boyer shares how First State Community Bank has invested in their Junior Savers Club. From Junior Savers [...]

Someone has to be first. The majority of banks I know want to be third, fourth or even tenth when launching a new or unproven solution…. but if we are truly going to change our [...]

HT Mobiles Apps Founder & CEO, Kathleen Craig, was recently published on ABA’s Bank Marketing website. In her article, Don’t Forget the Low Hanging Fruit, Kathleen talks about not losing [...]

Plinqit helps people reach their financial goals and save for the things they need most. Recently, Plinqit user and ChoiceOne Bank employee, Kylie Thompson shared how Plinqit helped her save for [...]

This week, ChoiceOne Bank was selected as one of the country’s “Most Innovative Community Banks” from research conducted by the Independent Community Bankers of American® (ICBA), the [...]

HT Mobile Apps is excited to announce our newest feature in Plinqit, Build Skills™, an educational platform that pays users for learning more about personal finances and saving. That’s [...]

Our Founder & CEO, Kathleen Craig, was recently published on ABA’s Bank Marketing website. In her article, Do You Know Who Your Competitors Really Are?, she talks about the role fintechs are [...]