Marketing

The Path to Customer Loyalty Combining Savings Apps, Financial Education and Rewards By Kathleen Craig, HTMA Founder & CEO Innovation is increasingly driving consumers to switch financial [...]

First Arkansas Bank & Trust sees greater engagement, deems Plinqit as “savings tool of choice” among customers   ANN ARBOR, Mich., July 22, 2019 – Plinqit, a brandable, savings app and the [...]

7/18/19, DALLAS, TX—SWACU is excited to announce the launch of Ace Jr’s Savings Club a free financial education mobile application for children and the grown-ups in their lives.  Ace Jr is [...]

Combining Savings Apps, Financial Education and Rewards. Innovation is increasingly driving consumers to switch financial institutions. In fact, research from Resonate revealed that there are 5.6 [...]

The Challenge: A long-standing client of HT Mobile Apps (HTMA), creator of Plinqit, FAB&T was offering the company’s Banker Jr. application, a savings tool and educational platform for [...]

With competition for deposits heating up, many small and medium-sized banks are turning to technology to give them an edge. First Arkansas & Trust, for example, is using Plinqit, a [...]

The Challenge: ChoiceOne Bank’s primary challenge was revenue optimization – acquiring low-cost deposits, writing good loans and creating long-lasting relationships, all with the goal to build [...]

ChoiceOne Bank experiences strong engagement within first year of launching new savings app   ANN ARBOR, Mich., May 13, 2019 – Plinqit, a brandable, savings app and the only savings tool that [...]

Can this app help small banks attract millennial savers? By Will Hernandez As the biggest banks have gone to great lengths to capture young customers, including sometimes creating separate, [...]

Check our recent webinar where Youth Savings Club and Life Cycle Marketing expert Crystal Boyer shares how First State Community Bank has invested in their Junior Savers Club. From Junior Savers [...]