Free Plinqit Digital Savings Tool Makes Saving Money a Snap for Michiganders

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Plinqit Teams with ChoiceOne Bank to Automate Savings and Reward Consumers

Ann Arbor, MI – September 26, 2018 – Plinqit is making it easier than ever for consumers to save money and reach financial goals with the new, free Plinqit digital savings tool. Users simply transfer money from their checking account to Plinqit, set a goal, timeframe, and withdrawal amount, and watch their Plinqit savings account grow. Through Plinqit’s partnership with West Michigan’s ChoiceOne Bank, Plinqit users can also amplify their savings. Plinqit uniquely pays them extra money for reaching goals, building financial skills and referring friends.

“One in two Americans struggle to save even $500, while 25 percent of the population has $0 in savings. So many people are just one incident away from a financial crisis, and have no money for important things like a down payment on a home or student loan reduction, let alone for fun things like a vacation,” says Kathleen Craig, founder and CEO of HTMA, the creators of Plinqit. “By making it easy for people to save money and get smarter about finances, Plinqit helps alleviate stress and bring more joy into their lives. We’re thrilled to partner with ChoiceOne Bank in bringing this service to the Grand Rapids community.”

“ChoiceOne believes strongly in helping people achieve their financial goals,” said Adom Greenland, Chief Operating Officer for ChoiceOne Bank. “Through our Plinqit offering, we’re giving users of all ages, in all stages of life, a simple, hassle-free way to increase their savings and become more financially savvy”

Created by people who were looking for an innovative, fun and easy way to save money themselves, Plinqit is designed for success:

  • Fast and easy: It takes less than five minutes to set up a Plinqit savings account. All you need is a checking account and browser access.
  • Set and forget: By automating the savings process Plinqit enables users to work toward their goals without even realizing it.
  • Learn and earn: Plinqit is the only savings tool that pays users to learn about personal finances. With Plinqit’s “Build Skills” feature, users simply watch an educational video or read an article from the Plinqit library, take a short quiz, and Plinqit adds money toward their savings goal.
  • Best way to save: Unlike other products, Plinqit is free. There are no service or usage fees. Plus, because of the multiple ways users earn monetary rewards, Plinqit has the ability to pay more than people get from interest on traditional savings accounts.

About HT Mobile Apps

Michigan-based HTMA is an innovative FinTech company, serving banks across the country. Financial institutions, ranging from $30 million in assets to over $18 billion in assets, use its platform to easily and cost-effectively roll out new services for attracting and retaining customers. The platform powers a suite of HTMA offerings including Banker Jr., Member Jr., and now Plinqit.

About ChoiceOne Bank

ChoiceOne Bank is a full service financial institution with offices in Kent, Ottawa, Muskegon and Newaygo Counties. Member FDIC. ChoiceOne Bank offers insurance and investment products through its subsidiary, ChoiceOne Insurance Agencies, Inc. ChoiceOne Financial Services, Inc. is the holding company headquartered in Sparta, Michigan and the parent corporation of ChoiceOne Bank. The company is publicly traded and is available on the OTCBB under the symbol “COFS.” For more information on the bank, please visit ChoiceOne’s website at

Press contact:
Janice Bedsole
Bedsole & Company

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