ChoiceOne Bank and HT Mobile Apps Introduce Plinqit A Fun, Innovative Way to Save
Sparta, MI (December 4, 2017) – ChoiceOne Bank is excited to announce an agreement to be the first Bank in the country to offer Plinqit to customers. Plinqit is a mobile savings tool created by Michigan based HT Mobile Apps, that provides an easy way for people to save money using automated transfers into their Plinqit account held at ChoiceOne Bank. Plinqit rewards users for reaching their goals or referring friends to save.
“We are pleased to announce our partnership with HT Mobile Apps and offer Plinqit,” said ChoiceOne Bank Chief Operating Officer Adom Greenland. “We are excited to offer Plinqit to our customers and to be the major depository institution. Plinqit will help our customers, as well as all others who use it, to save money in a fun and easy way using their mobile device or computer.”
ChoiceOne has taken the lead in offering customers financial technology with mobile banking, mobile deposits, advanced payroll cards, online loan applications and online account openings. While all these services entice the tech-savvy consumers, Plinqit is a fintech app that moves the Bank into a new savings arena that will attract millennials and offer them a fun and innovative way to save.
“One in two Americans struggle to save even $500, while 25% of the population has $0 in savings. Money stress leads to so many other issues. Helping people save through Plinqit and hearing stories of how this product is helping them reach their long-term goals is hugely rewarding for our entire team,” said Kathleen Craig, Founder and CEO of HT Mobile Apps. “I am thrilled to partner with an innovative Community Bank like ChoiceOne. Through our partnership, we can offer Plinqit users ways to amplify their savings. The ChoiceOne team has been providing instrumental feedback on the product, as well as business advice as we scale our startup here in Michigan.”
ChoiceOne rolled out Plinqit to their employees in September with great success. Plinqit is now available to customers of ChoiceOne Bank as well as the public at ChoiceOne.plinqit.com. A downloadable app is on the roadmap for 2018.
“As the local community bank, we work hard to support our customers as well as our entrepreneurs and small business owners,” said Greenland. “HT Mobile Apps is an innovative small business that fits with ChoiceOne’s personal, business and community goals. We look forward to a long-lasting partnership with HT Mobile and a rewarding experience for our customers.”
You can learn more about Plinqit and start saving towards your goals at ChoiceOne.Plinqit.com.
About HT Mobile Apps
Michigan based HT Mobile Apps is an innovative FinTech company, serving banks across the country. HT Mobile Apps has financial institution customers ranging from $30 million in assets to over $15 billion in assets on its platform which is designed to help banks easily and cost effectively roll out innovative new services to attract and retain new customers. The platform today powers a suite of offerings including Banker Jr., Member Jr. and now Plinqit. For more information on HT Mobile Apps, please visit www.htmobileapps.com.
About ChoiceOne Bank
ChoiceOne Bank is a full service financial institution with offices in Kent, Ottawa, Muskegon and Newaygo Counties. Member FDIC. ChoiceOne Bank offers insurance and investment products through its subsidiary, ChoiceOne Insurance Agencies, Inc. ChoiceOne Financial Services, Inc. is the holding company headquartered in Sparta, Michigan and the parent corporation of ChoiceOne Bank. The company is publicly traded and is available on the OTCBB under the symbol “COFS.” For more information on the bank, please visit ChoiceOne’s website at www.choiceone.com.