CU2.0 features West Community Credit Union & Plinqit

 In Blog, Business, Education, Interviews, Marketing, News, Uncategorized

How does a credit union get heard in the marketing wars with Bank of America, Chase, and the other money center bruisers?

Face an ugly reality: You can’t win.

No way, no how.

Unless you change the rules of engagement.

That’s what West Community Credit Union in Missouri is doing. A $280 million credit union, it’s nonetheless active in SixThirty, a St Louis fintech incubator, and in this podcast West Community vp of marketing Koren Greubel tells about the institution’s adoption of Plinqit, a mobile first app that gamifies savings and financial education – and just may be helping West Community connect with new consumers that otherwise would never have looked at a credit union.

Listen to the full Podcast Here

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