CU2.0 features West Community Credit Union & Plinqit
How does a credit union get heard in the marketing wars with Bank of America, Chase, and the other money center bruisers?
No way, no how.
Unless you change the rules of engagement.
That’s what West Community Credit Union in Missouri is doing. A $280 million credit union, it’s nonetheless active in SixThirty, a St Louis fintech incubator, and in this podcast West Community vp of marketing Koren Greubel tells about the institution’s adoption of Plinqit, a mobile first app that gamifies savings and financial education – and just may be helping West Community connect with new consumers that otherwise would never have looked at a credit union.