CU2.0 features West Community Credit Union & Plinqit
How does a credit union get heard in the marketing wars with Bank of America, Chase, and the other money center bruisers?
Face an ugly reality: You can’t win.
No way, no how.
Unless you change the rules of engagement.
That’s what West Community Credit Union in Missouri is doing. A $280 million credit union, it’s nonetheless active in SixThirty, a St Louis fintech incubator, and in this podcast West Community vp of marketing Koren Greubel tells about the institution’s adoption of Plinqit, a mobile first app that gamifies savings and financial education – and just may be helping West Community connect with new consumers that otherwise would never have looked at a credit union.
Listen to the full Podcast Here