Don’t Forget the Low Hanging Fruit
HT Mobiles Apps Founder & CEO, Kathleen Craig, was recently published on ABA’s Bank Marketing website. In her article, Don’t Forget the Low Hanging Fruit, Kathleen talks about not losing sight of the customers banks have today and ways you can plan and strategize to enhance your relationship with them.
Every day we are bombarded with news articles on the changing branches, the takeover of AI, and Amazon and Apple becoming banks—along with a plethora of other big intimidating changes we need to face…eventually.
But are we losing our focus on the customers we have today while speculating on how we may or may not serve them in the future?
It shouldn’t be this hard.
This week, I tried going online to reset my password for my business banking account with my community bank. There was no reset password link. You read that correctly. No reset password link. With where technology is today, you’d be hard pressed to find a legitimate obstacle to securely allowing your customers to self-serve password changes.