How Financial Marketers Can Punch Back at ‘Consumer-Friendly’ Neobanks2020-10-262020-10-28https://htmobileapps.com/wp-content/uploads/2019/01/htma-head-logo-8.pngHT Mobile Appshttps://htmobileapps.com/wp-content/uploads/2019/01/htma-head-logo-8.png200px200px
The attractive offers that challenger financial brands use to entice consumers can’t be maintained when they entail unsustainable costs. The answer isn’t a full-frontal assault, but a multi-pronged effort to build on what consumers really want from a financial institution long term.
Kathleen Craig, Founder and CEO of HTMA, has over a decade of customer service and banking experience.
Prior to launching HT Mobile Apps Kathleen served as the Vice President of eServices at a Michigan based community bank.
Kathleen’s passion for technology, children and financial education led her to the development of HTMA and their first product, Banker Jr., which launched in January 2013. Banker Jr. is now licensed by financial institutions in 18 states from financial institutions with $26 million in assets to over $18 billion in assets.
For the past 2 years, HTMA has been extensively researching and beta testing to better understand the needs of the Millennial market. Their next product innovation, Plinqit, helps Millennials save money for a specific goal using an automated mobile experience that makes it fun, rewarding and social.