How Financial Marketers Can Punch Back at ‘Consumer-Friendly’ Neobanks

 In Articles, Blog, Business, Marketing, News, Uncategorized

The attractive offers that challenger financial brands use to entice consumers can’t be maintained when they entail unsustainable costs. The answer isn’t a full-frontal assault, but a multi-pronged effort to build on what consumers really want from a financial institution long term.

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