Kathleen Craig’s latest Forbes article, Data: The Key To Unlocking A Personalized Digital Experience
CEO and Founder of Plinqit, the only savings app of its kind that pays users for learning about finance and savings.
Two-thirds of consumers say they are “very satisfied” with their digital banking solutions, according to a study by ath Power Consulting. That sounds pretty good, right? But I wonder if this tells the entire story. Does this really mean just because they are “very satisfied” that they are “very satisfied” with their banking relationship through digital?
Does this mean we have cracked the code on how to personalize the digital banking experience in the same way community financial institutions are known for treating a customer in a branch? Doubtful.