Michigan-based. Brandable. Mobile-first platform.
Elegant and highly powerful at the same time.
Michigan-based Plinqit is a brandable, mobile first platform that is elegant and highly powerful at the same time.
Plinqit is the free, simple and easy way to the first step toward financial freedom and path to personal financial success. Users simply set a goal, timeframe and withdrawal amount, and watch their Plinqit savings account grow.
Users securely link their Plinqit account to their primary checking account, and Plinqit, automatically sets aside a small amount of money at a rate and schedule the consumer chooses. Users can earn money referring friends and building skills.
Enabling financial institutions to provide a non-traditional ‘cool’ tool, Plinqit helps with the first step of the financial wellness journey: saving money. Specifically, it helps Millennials and other digitally-centric individuals save for specific goals using an automated mobile experience that makes it fun, rewarding and social. Created by Millennials for Millennials, Plinqit helps financial institutions connect with this important demographic in a meaningful, relevant way by capitalizing on data and user preferences.
Additionally, Plinqit takes the place of operationally inefficient but much loved Christmas clubs. It helps grow deposits and save money on inactive savings accounts sitting on the financial institution’s books. The solution has proven to be more engaging than other financial apps. Because of its Build Skills™ educational platform that actually pays users for learning more about personal finances and saving, the app has created substantially higher user engagement (55 percent on average) compared to other savings apps. Users simply watch an educational video or read an article from the Plinqit library, take a short quiz and Plinqit adds money toward their savings goal.
Plinqit and its Build Skills™ platform helps users by providing sound financial education in order to save and plan for future financial needs such as buying a home, building a rainy-day fund or saving for a child’s education. Additionally, this innovative savings app helps them earn more money toward their savings goal.
Proven to be successful, more than half (66%) of Plinqit users have already completed their savings goal since the app was launched last year, with users starting new goals every day. Within a few days of launching Plinqit, banks have opened the same number of Plinqit saving accounts as traditional accounts that they open in a month across their branch network.
For more information, visit www.plinqit.com
Headquarters: Ann Arbor, Michigan
Key Executives: Kathleen Craig, CEO
Bryan Freeman, Marketing Director
Plinqit is an attractive savings app, with some financial institutions seeing over 100 account openings within a few days of launching compared to an average of one month for 100 accounts.
The only platform of its kind, Plinqit pays users for engaging with content, creating substantially higher user engagement (55 percent) compared to other savings apps.
Proven to be successful, more than half (66 percent) of Plinqit users have completed their savings goal since the app was launched last year, with users already starting new goals.
Kathleen Craig- Founder and Chief Executive Officer
Kathleen Craig is the founder and CEO of HTMA Holdings, Inc., holding more than a decade of banking and customer service experience. Prior to launching HTMA, Craig served as Vice President of eServices at a Michigan-based community bank.
Craig’s motivation to create HTMA came from her passion for technology, children and financial literacy. The company’s first product, Banker Jr. for banks and Member Jr. for credit unions, launched in January 2013 to provide financial education to children while giving institutions the opportunity to tap into their up and coming customer base through a branded platform. The solution is now licensed by financial institutions in eighteen states.
Over the last few years, HTMA conducted extensive research to better understand the needs of the Millennial market, inspiring HTMA’s next innovation – Plinqit. A brandable, mobile-first savings platform, Plinqit is elegant and highly powerful at the same time.
Unlike any other savings app on the market, its patent-pending Build Skills™ pays users for engaging with content, creating higher user engagement for financial institutions and improved financial literacy for users with a reward. Created by Millennials for Millennials, Plinqit helps financial institutions connect with this important demographic in a meaningful, relevant way.
Craig’s enthusiasm for financial technology and education leads her to share her knowledge regularly at industry events. She has spoken at everything from local trade shows to national industry conferences. As Craig says, she loves a “good ‘aha’ moment,” when someone learns something new about finance.
Additionally, Craig is a member of the Forbes Finance Council. She believes the way to a more successful future is through knowledge and uses her position as a member of the council to help grow the industry by providing thought-provoking content for readers.
Craig earned her Bachelor of Business Administration from Eastern Michigan University.