We’re excited to share that Kathleen Craig’s latest article was published by BankNews.
The Path to Customer Loyalty Combining Savings Apps, Financial Education and Rewards
By Kathleen Craig, HTMA Founder & CEO
Innovation is increasingly driving consumers to switch financial institutions. In fact, research from Resonate revealed that there are 5.6 million people in the U.S. who plan to switch banking providers in the next 12 months.
Resonate’s study also shows that people planning to switch banks are 16 percent more likely than the U.S. population to value innovation when selecting financial services products. That correlates directly with “better online and mobile banking services” being a top reason for consumers who will opt to change financial institutions.
For many banks, this could be alarming — but it could also be an opportunity.
Read the full article.