We’re excited to share that Plinqit was recently a feature in American Banker.
Can this app help small banks attract millennial savers?
By Will Hernandez
As the biggest banks have gone to great lengths to capture young customers, including sometimes creating separate, digital-only brands, small banks without the same advertising and product development firepower have often struggled to reach the next wave of consumers.
But Kathleen Craig, founder and CEO of HTMA Holdings, is trying to change that. Her firm has developed Plinqit, a goal-oriented savings app meant to get millennials and Generation Z excited about saving while helping them connect with community banks.