Bank Innovation Features Plinqit: How savings app Plinqit wants to help banks

 In Articles, Blog, Business, Marketing, News, Uncategorized

While third-party savings apps like DigitQapital and Tip Yourself aim to help customers save money automatically, Plinqit is pitching its savings app as a tool that partner banks can use to drive more business.

Plinqit was developed by Ann Arbor-based startup HT Mobile Apps (HTMA), which confirmed on Monday that it added Bank Michigan to its group of partner institutions. Plinqit’s partner ecosystem currently includes West Community Credit Union and First Arkansas Bank and Trust. In a statement, Richard C. Northrup, III, president and CEO of Bank Michigan, said Plinqit will help improve customer engagement and acquisition.

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